About Us

Unconquered Isn’t Just a Word. It’s Our Way of Life.

At Invictus, we’re more than a clothing brand, we’re a movement born in the trenches of discipline, struggle, and ambition. Founded by real people who live the lifestyle, Invictus stands for truth, power, and the relentless pursuit of growth.

Our roots run deep in combat sports, bodybuilding, and gym culture. Jason Cueto, a seasoned bodybuilder, has stepped on stages beside professionals, pouring his life into the sport and treating it with unmatched respect. His journey is one of transformation, driven by sacrifice and laser focus, the same values stitched into every piece we drop.

On the other side, Jayson Wilson, mixed martial artist, entrepreneur and avid gym goer has lived the grind from the inside out. With deep ties to martial arts, fitness, and leadership, his mission has always been clear: create something real that gives back to the culture that raised him.

Together, we created Invictus for the ones who live with intention. For those who build their bodies like temples, sharpen their minds like blades, and never settle. This brand isn’t about following trends, it’s about setting a standard.

Everything we create is fueled by authenticity. No gimmicks. No fake lifestyle. Just raw passion, resilience, and respect for the grind.

Welcome to Invictus.
This is the uniform of the Unconquered.